How do I create maximum interest in my property?

At HPA, we are experts in making people fall in love… with homes of course.

It’s this emotional connection that helps homes to sell for more, and the effort our team puts in before open home day will create this bond. The result is a feeling of excitement and urgency, which prompts buyers to up their bid.

There are a few steps to make your home as appealing as possible so buyers will get obsessed with your place and put in the highest price they can extend to. We will guide you through the process with a tailored approach but the general process is as follows:

Spruce things up

A beautifully presented home in good condition will always sell for more. Here are your starting points:

–  Clean: Your home needs to be spic and span before you have people through or start marketing. People want to see a clean house, so having a professional clean, including scrubbing the walls and pressure hosing the exterior, will make a significant difference.

–  Declutter and depersonalise: Potential buyers need to be able to project themselves into your home, and getting rid of clutter, family photos and older heirlooms makes this far easier. Throw out junk and store, sell or give away as much else as you can.

–  Paint: Nothing spruces up a home like a fresh coat of paint. Choose neutral colours to present that blank slate.

–  Repair: Fix any minor issues like wall cracks or dripping taps. Sewing small things like these can have a big impact on buyers.

–  Style: Every room should be styled to focus on its utility and best features. Hop online and have a look at a few examples like this one we sold prior to auction to get an idea of how to style a home, then work with a stylist to present your place. We can recommend some local operators who help homeowners in Neutral Bay achieve fantastic results.

Photography and videography

Once the house is ready, it’s time to have the photos taken. Like a Tinder photo, the images you share of your house online need to make your house as appealing as possible. Unfortunately, applying a filter just won’t cut it, although your photographer will do some touching up once the photos are ready.

Your photographer will use a fit-for-purpose camera and lens so the images look fantastic online.

We also recommend videos or a 3D tour, which gets buyers to spend longer looking at a listing and makes them excited to see the home for themselves.

Photographers usually create a floor plan as well; this is another essential element of your listing (who doesn’t love a floor plan?)

Establish a marketing strategy

Now it’s time to capture those ‘eyeballs’.

Your marketing strategy will include listing on multiple real estate platforms, not just the obvious ones. Neutral Bay buyers often come from interstate and overseas so we make sure to target these audiences.

To attract people who may not be actively looking, we also post listings across our social media accounts.

Other strategies such as brochures, newspaper advertising (yes, this still exists) and mail drops will attract maximum buyer interest.

The final method is the ‘old fashioned’ way, getting on the phone and calling potentially interested buyers or buyers agents to share a personal invitation to take a look at the place and see if it ticks the right boxes.

Property descriptions and information

Text still matters as well, and well-written property descriptions will have the buyer imagining themselves living in the home. Your copywriting will appeal to the home’s target audience, highlighting family-friendly features or proximity to local Neutral Bay Village life.

Home open time

Now it is time to let people into your home.

Again, first impressions matter, not only of the home but of the person who greets buyers at the front door. Your property sale is now a customer experience and buyers want to see a friendly, happy and helpful agent to greet them.

We want buyers to say “The selling agent was really great to work with.” It’s all part of making them fall in love with your home, and we work hard to make sure they feel special when they show up for an inspection.

Once a buyer has shown interest, it’s your agent’s job to follow up and remind them of the amazing future they can have living in the home.

Do you want the best sales team on your side? Talk to us

Think about that handbag (or sports car) that you have walked past, stopped to look at and eventually decided you had to have. So much went into the design and preparation to attract your attention. It’s the same for houses… and we are happy to support your journey so as many buyers as possible feel like they simply can’t miss out. Please feel free to give us a call today to find out more about our services and current market conditions.